Bodum
B2B Platform & B2C Mobile
Project’s Scope
BODUM’s history dates back to 1944 when Peter Bodum launched the company in Copenhagen, Denmark.
Although Bodum already had a great B2C e-commerce website, this project’s scope was divided into two phases. The first phase focused heavily on idealizing, substantiating, and developing a B2B platform for all of Bodum’s business clients, increasing the conversion rate, order volume, and customer retention while reducing processing time. The second phase was dedicated to the improvement of the B2C e-commerce mobile version, to assure a consistent experience throughout all devices.
B2B Platform
My Role
I was the sole lead designer for Bodum's B2B platform, a system for the company's B2B partners to place orders and track shipments.
I led the design process from start to finish, gathering all necessary information, creating wireframes, developing prototypes, and collecting feedback from the client.
B2C - Mobile Version
This phase of the project consisted in improving the overall design of the mobile version of the B2C website, with a specific focus on responsiveness and the development of mobile-specific elements.
